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Slow Burn. Ideas Worth Developing.

By Justin McCullough

Delayed gratification is a good thing.

Especially with good ideas.

James Altucher talks about ideas being a muscle and that he has a habit of producing 10 good ideas a day and writes them down every day on a waiters pad.  James is an idea guy because he has embraced the power of ideas.  You can read his quora post on this.

The thing with James is this, 10 ideas a day means 300 ideas in a month and 3650 ideas a year.  You can’t act on that many ideas. And you don’t need to.

Instead, you’re exercising volume and seeing what deserves attention.

I save ideas in evernote, my iPhone notes, and I’ll even email them to myself.

Mostly to just capture and move on. You never know what’s going to stick. So capture it and keep moving.

But some ideas keep popping up and stimulating thought.

For example, balloons.

I have an evernote I started in February of 2016 with a post idea using balloons to explain ideas.  I was at a Jimmy Johns when I had the idea, I remember that. And here is the note verbatim as I saved it.

(pictured: My idea to explain ideas like balloons.)

Randomly that idea comes to mind. And now I’m using it.

I’m using it because it finally makes sense for that idea to come to life.

It’s coupled with this other idea I’ve been solidifying, the point of this post…

I call this the slow burn.

It’s where good ideas become increasingly apparent and gradually get more and more attention. Like fanning the flame on an ember.  Once a spark, it’s slowly gaining more and more oxygen.

The slow burn is about patience. It’s about letting ideas breathe and continue to get time and effort.

This is a tactic that I have used to keep me from feeling overwhelmed with good ideas in my already busy days.  The act of first saving all ideas means I have no fear of missing out and forgetting.  I’ve already developed the capturing part of the habit.

And, as more detail comes to any particular idea, I connect it. Like train cars connecting. Click, click, click.

At some point it all clicks and makes sense, bit by bit.

“Procrastination may be the enemy of productivity, but it can be a resource for creativity.”

― Adam M. Grant, Originals: How Nonconformists Move the World

Once ideas start getting traction, you’re slow burn is an ongoing maintenance activity. And since you know this idea is getting merit, you keep maintaining and feeding it.

Suddenly that tweet or blog post or line in the book you are reading instantly clicks to your slow burn idea and you attach it to your idea.

Bit by bit, you’re research, your connections, and your present planning starts to include this idea because it clearly merits daily activity.

Point in case, James Altucher always talking about ideas and his 10 a day habit was another train car connecting. When I read Adam Grant’s book, that quote immediately jumped out out me. Click.

Like this:

Balloons + 10 a Day James + Slow Burn as an expression + Adam Grant quote + My own observation of ideas that I invest in over time = this blog post.

This post took 30 minutes to write. Maybe that’s obvious in the writing quality, but my point here is that no research or gathering was needed. I just pulled together this idea of the slow burn with all the accumulated parts that were already saved and clicked together.

The slow burn develops a worthy long-time-coming idea that’s already partially baked. Now, you know this idea is not just a flash in the pan, but something interesting, something worth more attention.

Websites get launched this way.

Book drafts get written this way.

Businesses start this way.

So does a life change.

Where is the slow burn showing itself in your life?

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Justin McCullough

About Justin McCullough

Justin is a business builder, speaker and author. Over the last 15 years, he has delivered more than 500 critical projects ranging from launching businesses, websites, ecommerce sites, custom apps, newspapers, magazines, books, advertising campaigns, and strategic marketing initiatives. Co-workers, vendors, and clients work with Justin because he listens, clarifies the ambiguous, sets goals, inspires action, and delivers results. Justin is married, the father of two young boys, and Christian. He likes smart people like you!

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"Finally, brothers, whatever is true, whatever is honorable, whatever is just, whatever is pure, whatever is lovely, whatever is commendable, if there is any excellence, if there is anything worthy of praise, think about these things." - Philippians 4:8 ESV