The release of the movie Looper includes more than your standard blockbuster promotional videos and commercials. Sony, in addition to actors and director,s are backing a collaboration with “Hit Record”. I see this as a pretty smart example of platform sharing. Upcoming artist are looking to be discovered and Hit Record is a vehicle to do that. With Sony’s release of the big movie, it gives exposure to Hit Record and those up and coming artist.
What’s your platform? Are you sharing it (for the good)?
By the way, watch the vid. Do you have a loop to share?
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