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Fury of the Tornado. The First Memory I have that Dad was an Alcoholic.

By Justin McCullough

DadJustin4yoSlung over his shoulder like a sack of potatoes, I could hardly breathe as the weight of my body pushed against my belly. Every bounce heaving against my diaphragm, sharp with pain, I tried to wiggle free.

It was the winter ‘81 or ’82 and I was four or five years old.

Just moments before, I was standing wide-eyed between two thundering forces. The cold linoleum floor, my personal play area, filled with wooden blocks and primary colors.

As I was yanked one way and lifted off the ground, I saw my mom fall backwards in the opposite direction, mouth open and eyes-wide. I had been sucked into the fury of the tornado and with so much force I could only reach out as we separated fast. I couldn’t reach her and she couldn’t reach me. The smack of flesh and the thud of her body scattered letters and colors across the floor like dozens of square pin balls bouncing in all directions.

I’m paralyzed, hovering near the ceiling as I watch my mother like a wounded queen screaming out to me in a crumpled heap on the floor. That look of pain, then fear, then rage flipping across her face like a kaleidoscope. I can’t make sense of the primal sounds she is making.

Held tight and moving fast, I watch my mom get smaller and further away as I bounce hard on his shoulder. In a flash we move from the bedroom, through the living room and out the front door. Down the few steps I grunt as his shoulder pushes out the little air I still have left in my lungs.

I hear keys jangling as the door slams shut and then the muted cries of my mom deep inside. “Juuuussstiiinnnnnn, nooooooo… Justin! Come back with my son!”

Then I hear the familiar sound of the heavy metal door squeaking open. He pulls me back fast and whips me around in front of him where I see his eyes-wide as they lock with mine for a moment just before he scuttles me into the back seat. The door slams hard as I feel the cold seat on my back and legs.

Through the window I see his shadow sprint around the car and land in the front seat. The car rocks as the door crashes shut. The engine cranks easily and we immediately back away. All I can hear is the gravel rock and the thundering of my heart in my ears. His hands fight against the wheel chasing the red glow of the taillights as we hurry backward. I look past him through the windshield.

For the first time, I feel the tears falling down my face as I see mom come out of the front door with that single, small, porch light on. So small in the distance, my mom seems to be sinking into the ground.

So far away. So confused. I didn’t even get to pick a side.

Dad was an alcoholic.

(posted 4/17/2016)

Dad Was an Alcoholic. The Untold Story.

By Justin McCullough

mantleWith a boisterous rolling chuckle you could hear from another room, he was loud and red-faced. Distinguished by a Tom Selleck mustache that hurt when it pressed in on you.  He had a peacock tattoo between his thumb and index over his left hand and a hard firm grip. His lean 165 pound frame didn’t impose.

A successful businessman despite his lack of formal education, he drew people in for friendly conversation with inviting eyes and a Duchenne smile that belied his pain.

dadChristmasDad was an alcoholic.

A steely hard man forged from a dysfunctional childhood, raised as the blacksheep among two other siblings in a bible-belt family where redemption was a weapon wielded by an abusive father, an ex-merchant marine.

He was often the recipient of a down-right-whoopin until one day around 12 years old, he threatened to beat back – and meant it.  With grit teeth and fire in his eyes, he carved out respect with the only thing he knew to use, power and fear.

A runaway by 13, a drug dealer by 16, and an inmate before he was 21, he knew how to run, how to fight, how to keep his own, cuss, cut and shoot.

He was street tough and made-mean.  A brave willingness and sharp mind earned him shelter amongst other hard men operating in the same power and fear lifestyle. A child among men loved and protected by an extended street-life family of criminals, vagrants, and thugs.

Shot, stabbed, drugged, and chased, he made many wrong turns in his first 25 years.

dad2Dad was an alcoholic.

In a time when most men are just starting life, looking to start a real job and build a family, he was spiraling out of control after nearly a decade of a troubled street life.

Ready to bottom out, nowhere else to go, he sought help by turning to family.  In their care, seeking recovery, he entered a neurological hospital against his will where he received electroshock therapy for weeks and weeks and weeks. Until finally, he couldn’t recall a single memory of himself.  And for months, thereafter, he struggled to regain his identity.

Dad was an alcoholic.

He struggled to get his life together until crossing paths with my mom. They ran to the big city and then again to another big city until circling back to their hometown.  With a steady job, a little house, and a hope and a dream, they got married.  Mom got a fair share of his hard life and recognized his demons, she had her own.  He couldn’t calm his rebellion or turn his vices.  Something had to change. I was born in ’77, they were divorced by ’82.  At five years old, through tear-filled eyes, I watched him leave.

Dad was an alcoholic.

dadIn a short while, he got right. Maybe he found Jesus, or buried some hatchet, or just through determination and will he fought for what he wanted – a good life.  They remarried in ’83 and he took on the family business under his father, the ex-merchant marine.  He worked hard and grew the business to four offices; one in Texas, one in Louisiana and two in California.  He became the sole owner of the company. Like a phoenix, he had risen from ashes.

A world traveler, his name renowned in his industry as one of the world’s finest in his field.  Negotiating million dollar contracts with big oil, he made things happen, and made a lot of people wealthy.  That smile, confidence, and boldness served him well.

He took calls all hours of the day and night, smoked like a chimney, and drank – a lot.  He worked all the time, across all time zones from here to Japan.  He did it for us, he did it to us, he did it without us.  He did all he could.

Dad was an alcoholic.

dadfishHe brought us on vacations where he stared off in the distance or left us staring in disgust as he drank away the reality around him. He was a mean drunk, he hurt us, easily. He knew it. But it didn’t stop him from keeping a stocked fridge of beer and empties that filled the garbage can daily.

I grew mean spirited against him and one day, while giving me a serious-whoopin, I took it and when he was done, told him that was the last time – and meant it. And he knew it. I carved out my respect with boldness, power and fear. It was a tactic he understood.

And we drifted further apart. He missed many of my days in school, in sports, and in life.  And when he was there, I often wished he wasn’t.

Dad was an alcoholic.

DadMomMeHe watched me grow into a man, a good man. During the ages he had run away and gone to jail and recovery, I had instead gone to college, married, and bought my own home. He promised my mom a better life for her and for me.  And, in an odd twist, he gave it. It wasn’t easy for any of us, but I was not following his rebellious footsteps.

He lost his business about the time I started my first one in the late 90’s. He had a kind heart when he was sober and he loved me. I always knew he loved me and that he always wanted the best for me. He did all he could to help me and my business, at one point being my assistant.

He tried, but could never stop drinking.  His past was too hard to let go of. With me gone, out of the house, married and starting my own life, mom divorced him in early 2000. She was done, tapped out, and couldn’t take it anymore.

Dad was an alcoholic.

He was left alone and any time we dropped in unexpected, he was intoxicated. It was sad to know he was at home, alone, drinking away the day. He had Hepatitis C and cirrhosis of the liver. He was in pain and self-medicating with alcohol.

dadwithMasonHe came to the hospital when Mason, my first child was born in 2005.  He was friendly and loving and very happy.  A proud grandparent.  He wanted to connect, but we wouldn’t let him.  My walls were still up, but I knew I needed to give way. I wanted Mason to have a relationship with his granddad that I never had with mine.

On Masons first birthday, he came and gave gifts and took pictures.  He looked bad, was walking with a limp, had lost weight and he didn’t look healthy.  He was still drinking, he said, but not like he used too.  I believed him. He gave me a letter addressed to Mason for me to read to him.  He hugged me hard, I let go easily.

gravesiteSixty-four days later, he was found dead in his bed on January 3, 2007.

Dad was an alcoholic.

His letter to my son six years ago still remains unopened. His estate, gone, with only a box of his things I couldn’t part with still in my possession. After the divorce he tried hard to reconcile with his parents, to forgive and be forgiven. His heart was big and all he wanted was to be loved and to love those around him.

He had overcome great adversity in his life, and had set my life off on a positive direction despite the circumstances.  While he was an alcoholic, he was also an inspiration to how far good a bad life could become. He overcame his past to become a successes and he did it through sheer will and determination. He loved me, and I loved him.

dadBuildMuch of this story, I pieced together over years of questions, not knowing the real truth of his young life until I, I myself, was an adult. The thing is, now that he’s gone, I don’t think of the bad times.

I think of what he smelled like fresh from the shower, the smell of Marlboro reds and coffee, the way he cleared his throat (it’s the same way I clear my throat) and how my hands now, look like his hands then.  I think about the fishing trips, the two-day drive to California in the summer of ’91 only stopping for gas.

dadweddingI think about the building projects we did, the days on vacation when those few good times would happen on each trip. I remember the way he looked at me and my wife on our wedding day and the way he looked when my son was born.  I remember the drawing of my hand inside his hand from when I was just a kid.  I remember the sound of his voice, his laugh, and his goofy phrases. I remember how he always called me junior and Leroy Brown.  He was always calling me Leroy.

Last year, about this time, I was thinking about him calling me Leroy… why’d he do that all those years?

Have a listen for yourself.

Bad, Bad Leroy Brown by Jim Croce on Grooveshark

Leroy’s the baddest man in the whole damn town, Badder than old King Kong, Meaner than a junkyard dog.

Leroy is my dad. If you listen verse by verse, it may as well be the highlight reel for my dad’s life before I was born. He was one bad son-of-a-gun and he’d been telling me his story all my life, and I just never understood it.

Today, he’s remembered with love.

Dad was more than an alcoholic; he was my father and my friend.

Today, Glen Ray McCullough is my inspiration for a better life. A whole life.

Creator’s Manifesto

By Justin McCullough

“Never, never, never give up.” said Winston Churchill.

If you’re like me, and I think you are, you create things.

Important things.
Things with words, images, emotions, and impact. Things with life and heart. Things that are not easy to create. Things that sometimes seem impossibly hard and wildly difficult. Things that cause uncertainty.
creatorsmanifesto2
And, while it’s hard to explain,
something powerful keeps pulling you…

That unstoppable urgency of creation, significance and legacy keeps pulling you.

Like a freight train rumbling forth. Or like a hero rising from within.

Like a hurricane with great force, or a flood rushing in.

You are called forward.

With great urgency you must create.

No. Not for reasons most would think.

Instead, because of something written on your heart, something breathed into your soul.

Like a dream you can’t shake free from.

You must give it all you can.

Its essence simple, true, and unfailing.

Always growing, pushing, urging forward. Once recognized, you cannot temper it.

Like Poe’s raven rap, rap, rapping at your hearts chamber door, you cannot resist answering the call.

It both possesses you and is you.

It fuels you in ways only God understands.

Like a lover to his mate, it consumes you with passion and intensity.

It sparks fire in your heart and puts words in your mouth and purpose in your actions.

It ignites a sense of great conviction and eternal contribution.

It pilfers your chest of experiences and reveals diamonds, joy, and meaning where you mistakenly stored bricks and sticks.

From it, you create.

From it, you share.

From it, bears good fruit.

Not because you seek fame, but instead, because you see significance and legacy.

You see impact and change.

In pursuit of it, you move the world inside you, around you, and beyond you.

On your heart it’s written that there is something great and wonderful within you.

And the choice is yours to make.

From which, you can either wrestle it to exhaustion or triumph in its embrace.

From it, you must create.

So you do.

And you do not stop.

You do not give up. Ever.

If this is you, embrace it.

Legacy, creation, and significance matter so much to me. On a recent post by Demian Farnworth, this clicked into place. We are a lonely bunch, those of us that have this burning desire to study it out, do the research, do hard work, to reach our own level of mastery, and create something bigger than ourselves. To do it boldy, in the open, not hidden away only for ourselves.

“Do not let your fire go out, spark by irreplaceable spark in the hopeless swamps of the not-quite, the not-yet, and the not-at-all. Do not let the hero in your soul perish in lonely frustration for the life you deserved and have never been able to reach. The world you desire can be won. It exists.. it is real.. it is possible.. it’s yours.” ― Ayn Rand, Atlas Shrugged

Celebrate that great thing within you. It’s the secret to creation and legacy that no one else has.

So I ask, do you have something within you, rumbling forth like a freight train? Feel free to share and discuss below.

(adapted – original photo credit)

28 Punches That Cause Black Eyes in Business

By Justin McCullough

blackEyeChamps don’t take punches they can block or avoid. With good form, discipline, and training, Champs elevate their game at all levels.

Champs rarely get knocked out.

So, what about those black eyes we keep getting as hard fighting Entrepreneurs?

It’s from taking avoidable cheap shots with poor form, bad training, lack of discipline and being unfocused. That’s what causes those black eyes in business.

When you are a scrappy and ambitious upstart, you do the time and the hard work to stay in the ring. You survive your way to success. You train and work through the challenges, you begin to see growth and victories. This creates the illusion of being a champ.

But this does not make you a champ, merely a fighter.

Where real victory comes from

The champ has a comprehensive understanding of what creates victory. A real champ knows the today’s victory is the result of weeks, months, even years of intentional actions.

And a great champ in business looks less and less at the victory itself and more and more with the struggle within. The champ knows conquering the struggle one-by-one results in victory. These victories are the real wins that matter, because conquering at this level is true elevation, not luck, windfall, or brute force.

The opposition within your business

Are you a champ or just a scrappy fighter? Are you focused on the victory, or the things blocking it?

Are you getting black eyes from things you should be overcoming instead of enduring?

Understand what causes struggle and you’ll know what’s preventing your greatest victory.

Here’s some common sources of unnecessary black eyes. Address these and see new levels of success in your business and go from a fighter to a champ.

Customers


The lifeblood of the business is its customers yet many businesses struggle to know them, serve, them, keep them and get more of them!  In fact, businesses often:

  • Do not know who their customer is or how to keep them.
  • Do not know how to serve and multiply their customer base.
  • Do not speak the same language as the customer often using inside terms and jargon instead of clear “what’s in it for me” language the customer understands.
  • Do not know the value of one customer and what that customer is worth in one sale or over the year with repeat business
  • Do not view customers as the priority and lifeline of their business.
  • Inconsistent in their customer development efforts.

Marketing


As a discipline, marketing is the one function of the business that is specific about driving sales and attracting and keeping customers and should be consistently growing and evolving.  Unfortunately marketing is often the most neglected area of the business.  Most businesses:

    • Do not know how to market and therefore struggle to leverage and use their staff for sales and marketing initiatives and constantly question their customers and business.
    • Do not have ongoing strategic plans for sales and marketing efforts.
  • Do not know how to differentiate, position and build value in the business.
  • Do not have a consistent image, presence, and voice and often use “me too” marketing that’s ineffective and wasteful.
  • Overwhelmed by the sea of available marketing and advertising options available and how to effectively use them.
  • Do not know how to develop and execute meaningful business building initiatives.
  • Do not have the marketing and sales mindset and often start and stop these efforts as activities instead of viewing them as core competencies.

Sales


All good marketing results in sales activity and all sales staff should be in harmony with marketing efforts, messages and appeals.  Sales should be a natural extension of the marketing process.  However most businesses:

  • Do not take ownership of sales and align it with their core values and marketing efforts
  • Do not create sales tools that move prospects through the buyers continuum.
  • Do not include a clear call to action or ask for the order.
  • Do not see staff (sales or customer service) as a marketing asset, business builder, or brand shaper.
  • Do not have daily, weekly and monthly plans that work in harmony with marketing to drive sales with follow through.
  • Do not have an ongoing plan to turn cold prospects into warm connections over time.

Priorities


The most common thief lurking inside a business is the one that looks like an important project, assignment, or initiative that steals time and resources with no positive impact on the business. Most businesses struggle with priorities and often:

  • Do not have a true understanding of how to run the organization to generate expected results.
  • Do not see the important and necessary work around them because they are stuck inside the business, inside the fog of war doing the daily grind.
  • Do not know how to drive innovation or progressive improvement in the business.
  • Do not keep a current pulse on best practices, what matters to their customer, or what drives the business forward.

Systems

The backbone of the business is it’s systems and most businesses rush to get their billing systems, employee management systems, and operational systems in place but fail to put sales and customer systems in place.  In fact, most businesses:

  • Do not implement or develop sales systems that understand the sales cycle from beginning to end.
  • Do not implement lead generation systems that use the web and various types of marketing to create prospects, early stage buyers and repeat customers.
  • Do not have a referral system in place resulting in dormant sales simply because you are not tapping into your already satisfied customer base.
  • Do not understand what customer and prospect touch points can and should be automated and where to have direct interaction that furthers the sales or retention of customers.
  • Become indecisive or have a haphazard decision making system and way to evaluate business opportunities, marketing opportunities or sales opportunities.

These issues are not random.

In fact, they are linked together like links in a chain. Most businesses are so busy grinding along and lack the professional and educational disciplines of leadership, sales and marketing that they have not seen the connection. And it’s killing their business!

Champs would see these as little thugs and remove them. A real champ would not allow these struggles to drain power, energy, momentum and impact in their business.

How do these common issues continue to surface up?

The nature of business is the same, but the mechanics and the marketplace have changed dramatically. Same fight, different ring.

If you are dealing with these issues, you have to be more diligent in your business building efforts. You have to fundamentally understand your customer and realize they have more information, more options, and more alternatives then ever before. It’s no longer good enough to just be in business providing a product or service.

You have to more focus and intention with your customer gathering activities (sales and marketing).

You have to elevate your business output because the expectations are rising, the market is full of alternatives and if you look like everyone else, sound like everyone else, and don’t know your customer then you’ll never rise to the top.

A champ rises to the top by overcoming these issues within the business.

(photo credit: Mike Nelson)

Rebuilding Yourself – How To Be A Better Person

By Justin McCullough

DNAWhat if you could intentionally rewire yourself to be a better person.

Would you?

Perhaps you’d take away the anger or frustration. Or maybe the fear or doubt in your life?

Would you know where to start?

What if I told you that all you have to do is focus your actions and thinking on the elements that are fundamental to the good life, the best person.

The sort of person who is free of doubt and full of happiness and peacefulness. The kind of person who is truly good in their core being.

All you have to do is focus on your personal values.

With intentional focus, you can make these values your new DNA and the foundation of who you want to be, not who you currently are.

Personal character values

  • Integrity
  • Honesty / truthfulness
  • Trust
  • Commitment / diligence
  • Order / cleanliness
  • Hope

Interpersonal relationship values

  • Humility
  • Service
  • Respect / dignity
  • Justice/ fairness
  • Grace / compassion
  • Forgiveness
  • Consideration
  • Trust
  • Accountability
  • Interdependence

Performance values

  • Service
  • Excellence
  • Value
  • Quality

This list of values comes from Ken Eldred’s Book, God Is at Work.

To me, these values are what makes great businesses and entrepreneurs so successful.  They exhibit these values and do not simply try to be the wealthiest or the most powerful. They simply exhibit a great character built on the bedrock of impenetrable values.

These are biblical values put in action by Christians and non-believers alike. Are you living these values? Are you rebuilding?

(photo credit)

Business Core Values or Die!

By Justin McCullough

Every business has core values, a set of beliefs and ideas that define you as an organization.

Values show in how you hire, fire, train, build, communicate, negotiate, serve, market and react within the market. For very small businesses your core values as a person often create the core values of your business. But not every business had defined their core values, instead many businesses pick and choose values situation by situation usually without even knowing it.

Business owners often struggle to know who they are as a company and because of this, they often look, feel, and sound different as a company according to who’s doing the talking and what the situation is. This is especially bad in customer service, sales and marketing situations where it can create conflicting ideas about the business, the promises the company is making, and your value to the customer.

As it turns out, it’s hard to be something that you are not, both in life and in business. Core values are not something you post on a wall or put in a memo, they are something you live and breathe daily and intentionally. They guide decisions and often make decisions for you. They put things in perspective and provide the foundation you stand on.

By now you’ve heard about Zappos, the company Amazon bought for $847 Million dollars that started with two or three guys trying to sell sneakers online. They didn’t have new products that had never before been seen, infact they sold the same brands you already had access too at local stores. They didn’t have an awesome advertising agency and a huge ad budget. However, what they did have that no one else did, was core values that guided them every step along the way. When you read “Delivering Happiness” by Tony Hsieh, CEO of Zappos, it’s very clear that his core values as a person drove the core values (and success) of the company.

Here’s Zappos 10 core values:

  1. Deliver WOW Through Service
  2. Embrace and Drive Change
  3. Create Fun and A Little Weirdness
  4. Be Adventurous, Creative, and Open-Minded
  5. Pursue Growth and Learning
  6. Build Open and Honest Relationships With Communication
  7. Build a Positive Team and Family Spirit
  8. Do More With Less
  9. Be Passionate and Determined
  10. Be Humble

If this is new information for you, just Google “Zappos Family Core Values” and dig in and be sure to watch the video where Zappos employees are talking about the core values they are guided by and believe themselves.

You, as the small business owner are driving the core values of the organization. So, who are you?

The DNA of core values is shaped by these keywords:
Integrity, Honesty / Truthfulness, Trust, Commitment / Diligence, Order / Cleanliness, Humility, Service, Respect / Dignity, Justice/ Fairness, Grace / Compassion, Forgiveness, Consideration, Accountability, Excellence, Value, Quality.

What do you stand for?

Trust, honesty and integrity may have been your response. So, why do you have contracts and agreements then? Why do you have escape clauses in your service proposals or no guarantee to your sales transactions? Why do you let employees say things that are not true or you don’t deal honestly yourself with employees or customers?

When you stand for something, you stand firmly for it – not wavering and not sometimes nor only when it’s convenient.

If you stand for quality, then guide your business with quality. Put systems and tools in place that uphold your expectations of quality and make sure that what the customer sees represents quality to them while matching your expectations of quality. You cannot stand for quality but then be so frugal that you do not invest in quality. You cannot stand for quality but have no quality control or evaluation process. You cannot stand for quality and hire inexperienced workers who have no understanding or ability of producing quality themselves.

What you stand for, IS what you are.

What you stand for, IS what you stand on when it comes to your business, your employees, your customers and your sales and marketing. The same goes with any ideas like fairness, affordable, practical, fun, friendly, and accessible and so on.

When you begin to see the power, confidence, and guidance of defined core values and a consistent view of what you stand for, you’ll be whole and complete in all that you do. You will not be double minded, confused, or tempted to go off course in your hiring, customers, marketing, or sales because you will know what you stand for and what you stand on!

How do you treat employees?

Did you know that how you treat your employees is an indicator to how your employees act toward your customers? Where employees are treated poorly, you can expect to see customers being treated poorly. When customers are mistreated, you’ll see the results in your sales.

So, are you building up or tearing down your employees? Are you educating them with an expectation of potential or reprimanding them with an expectation of continued problems? Are you setting them up for success with ongoing training, mentoring, and progressive growth opportunities?

If you want your company to thrive, start looking at your employees as a marketing asset. Minimize bad habits with your employees and enable them to fairly represent you and encourage them as being important and valuable and they will act that way to customers as well.

The act of implementing, educating and honoring core values along with an appropriate change in office-wide bad habits will be enough to see noticeable change. More importantly, it will place a firm foundation under your entire business and all layers of staff. This consistency will pay big dividends and keep everyone on the same page.

Look at the actions of your employees and see the results.

It’s not uncommon to have bad experiences in fast food establishments, but occasionally you’ll have a standout experience that includes a clean building, friendly cashier, overall pleasant atmosphere and the meal you expected. In those experiences, you can be certain that the franchise owner or manager there cares for their employees. Happy, cared for employees make happy customers.

Do you see areas where you can improve your environment, training process, and daily communication with employees? Look for areas where employees are in direct contact with customers and you’ll see how they are directly affecting your sales and marketing.

Whoever is on the frontline with customers is controlling the mainline of sales.

How do you treat customers?

This is where the rubber meets the road. No customers, no business. It’s that simple.

Core values or not, when it comes to customers, they are the final decision so how are you treating them? Like a transaction or nuisances? Like family or old friends?

I can’t tell you how important this is. All the marketing in the world cannot overcome bad behavior with customers. If you treat your customers poorly, you’re going to fail – period. They are your lifeblood and without them, you die.

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"Finally, brothers, whatever is true, whatever is honorable, whatever is just, whatever is pure, whatever is lovely, whatever is commendable, if there is any excellence, if there is anything worthy of praise, think about these things." - Philippians 4:8 ESV