• Skip to primary navigation
  • Skip to main content

JustinMcCullough.com

Growth Catalyst, Leadership Development and Team Builder

  • Speaking
  • Ebooks
  • Testimonials and Endorsements
  • About

An Alternate View of Personal Branding

By Justin McCullough

I’ve been considering an alternative approach to personal branding – one that is true to people instead of products and companies.

To me, a personal brand is easier to understand as the descriptors that fit you. Forget about the brand itself, but the “take away” feelings and emotional connection.

For me:
Human, Optimistic, Wise, True, Willing, Professional and Experimental.

While that doesn’t wrap up neatly in a unique positioning statement, I think it allows you to create a brand essence that makes sense to you, more so then the one I define for you.

I'M GIVING YOU MY BIGGEST GROWTH INSIGHTS FROM THE LAST 20 YEARS - FREE.

Get The 9 Secrets I’VE USED TO GENERATE MILLIONS OF DOLLARS, LAUNCH PRODUCTS, START COMPANIES AND EVEN TRANSFORM A BUSINESS AND HAVE IT ACQUIRED BY A FORTUNE 100 IN LESS THAN 20 MONTHS. Get The 9 Secrets
Justin McCullough

About Justin McCullough

Justin is a business builder, speaker and author. Over the last 15 years, he has delivered more than 500 critical projects ranging from launching businesses, websites, ecommerce sites, custom apps, newspapers, magazines, books, advertising campaigns, and strategic marketing initiatives. Co-workers, vendors, and clients work with Justin because he listens, clarifies the ambiguous, sets goals, inspires action, and delivers results. Justin is married, the father of two young boys, and Christian. He likes smart people like you!

Are you trying to figure out what to do next with your career?

Accomplish your best, most meaningful work.

Get the Ebook!
  • Blog
  • Business Insights
  • How To
  • Personal Development
  • Marketing
  • Inspirational
  • Leadership
  • Spiritual
  • Books
  • Passion and Purpose

Organizations I've Helped:

Contact Justin McCullough

Cell: 409-550-6681
Email: getmccjustin (at) gmail dotcom
On Twitter: @mccJustin
On Facebook
On LinkedIn
On Google Plus

Or Stay Up To Date With The RSS Feed

"Finally, brothers, whatever is true, whatever is honorable, whatever is just, whatever is pure, whatever is lovely, whatever is commendable, if there is any excellence, if there is anything worthy of praise, think about these things." - Philippians 4:8 ESV