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The 9 Secrets to Velocity e-book is the definitive guide that helps businesses, teams, and leaders gain clarity and velocity in business. Sign up for instant access.

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Justin Standing

The 9 Secrets are Immediately Impactful.

Table of Contents

Secret 1

Customer Clarity - Most businesses do not understand their customer or their needs, Because we want growth, we focus immediately on your best customers and how to dial the business into their needs. 

Secret 2

Business Builder Audit - This is a critical health check on your business. Like a ten-point checkup for your car, this audit brings focus to your customer acquisition cost, their lifetime value, and your differentiated offer.

Secret 3

Customer Experience Hacking - Ten question to ask and nine points to consider around the customer buying experience. Learn how to truly guide the customer through their buyers journey and drive more sales.

Secret 4

Competitor Audit - Know your enemy and learn how to take their customers and make them your own. Discover the tools that allow you to have x-ray vision on their digital strategy and apply them to your own web presence.

Secret 5

Differentiated Offer - Discover the difference between offering a product versus having a differentiated offer. The problem most businesses face is because of the confusion and "me-too" offers in the marketplace.

Secret 6

Value Delivery System - Most never implement a reliable method of delivering value to the customer and the business. The result is an ongoing drain on resources, hindered ability to go to market, and slow to no growth.

Secret 7

VIM - The never before seen growth hack for every initiative you'll ever do.  This is the secret sauce Justin has used as the backbone to his twenty years of success in startups and growing businesses including three acquisitions.

Secret 8

People, Relationships, Vision and Values- The business is made whole in it's ability to connect people in a unified effort to bring value, clarity, and cohesion. Learn the secret to the people-centric business and growth is exponential.

Secret 9

The Secret- Bringing things together in a cohesive way to result in true value for the business and your customer. Surprisingly simple, but often neglected.  

The 9 Secrets to Velocity e-book is the definitive guide that helps businesses, teams, and leaders gain clarity and velocity in business.

Sign up now for instant access.

I keep your data private. By signing up to my newsletter, you agree to my Privacy Policy.

Why Justin? Why The Velocity Architect?

Results

  • Three Acquisitions. 
    From 1996 to now, Justin has led three acquisitions with the last one being acquired by a Fortune 100 fintech company.
  • 300+ Businesses Helped.
    Over a twenty year period, Justin has provided strategic plans, business consulting, and turnkey growth initiatives.
  • Multiple Multi-million Dollar Initiatives.
    From small businesses, startups to mature corporate companies, Justin has driven bootstrapped programs and created consistent revenue impacts.

Leadership Experience

  • Chief Product Officer & Head of Smart Buildings at FSG
    Since 2018, Justin has been driving technology and IoT intiatives for a $650 million dollar multi-location construction group.
  • VP of Commerce at Capital One
    Prior to FSG, Justin was responsible for 5 digital products and all marketing initiatives for the small business division at Capital One.
  • VP of Operations at Americommerce
    After many years of driving technology growth initiatives and running a consultancy, Justin joined a premium e-commerce group and led it's successful exit through acquisition.

It's Not Really About Me - It's About You:

My goal is always oriented to helping you achieve your unlimited potential. Because there are so many hacks and fads in the growth space, I feel it's important to at least touch on my personal experiences and accomplishments. I hope these serve as a proof point to help you understand my experience and why I can help you.  Ultimately, it's my mission to give you the tools and insights so you can grow your own team, business, or community.

Stefan Barlow, CTo & Founder of Americommerce


Justin’s leadership resulted in increased revenue, improved customer support, a complete rebrand and clarity as a leadership team. His vision and strategic approach enable transformation across the company. His customer insights, especially in B2B and SaaS, make him a great marketer and growth driver.

Ed Sturrock, SVP at Capital One


Justin seems to have a super-power where he can continually strengthen company vision, tie strategy and execution to the customer, and drive growth across all lines of business. I see him lead his team and others as a CEO would, continually inspiring and encouraging the best for the company and the customer.

“I love people and believe they have unlimited potential. It's important to me that every growing leader have the right tools, mindset, and direction to create truly remarkable outcomes in their work and life.”

Justin McCullough

Copyright 2020 - Justin McCullough