Testimonials and Endorsements

“He brings the clarity teams need to understand challenges and solve hard problems.”

Justin is remarkably adept at cutting through confusion and complexity to distill something down to its essence – whether it is a customer’s business needs, a product’s value proposition, or a team’s priorities. He brings the clarity teams need to understand challenges and solve hard problems. Coupled with adept cross-functional leadership skills, deep personal integrity, and empathy for all those he interacts with, Justin delivers and inspires excellence.
Beth Chmielowski, VP, Head of Customer Success

“Justin is one of the best at building high performing, cross-functional, high trust teams. ”

I had the pleasure of working with Justin on an industry leading, futuristic technology program where he was the Global Product Leader. Not only is Justin the strongest Product Leader I have ever worked with, he is also one of the best at building high performing, cross-functional, high trust teams. He is also great to work with, deals with ambiguity and drives clarity and has a strong sense of complete ownership of the product. He is one of the best product strategists in the industry and has helped our organization with complex buy/build/partner strategies and introduced a variety of frameworks and processes that will continue to deliver value. I would strongly recommend Justin.
Atul Malhotra, Senior Director Enterprise Architecture

“Justin brings out the talents of each team member.”

Justin is an exceptional leader of both products and people. Justin has a brilliant ability to break down complex problems into their core components. He can weave those components together into a continuous narrative that allows them to be understood and addressed by stakeholders and customers at every level. Justin is at his best when leading cross-functional teams. He bringing out the talents of each team member, combining their contributions into a refined outcome with purposeful impact. Most importantly, Justin brings focused energy to every interaction. As a leader he uplifts his team and makes the most of every day.
Adam Glod, VP of Sales

“Justin is there to take them on that journey. I recommend Justin as a partner to any growth endeavor.“

Justin is a dynamic people leader with a passion for creating value through technology, process and adoption. There are very few people who have lived the dream as an executive in product, sales and marketing across large orgs and as a founder and business grower – Justin is one of these special people. His passion for improving how work is done, and helping people grow into their best selves, is matched only by his relentless focus on customer value. If it’s not good for the customer, Justin will be asking why. And he’ll ask in a way that makes people consider why they feel the way they do, and want to improve the way they work. That’s his super power. People, including customers, want to do better work and improve themselves because they want to lift to Justin’s standard – and Justin is there to take them on that journey. I highly recommend Justin as a partner to any growth endeavor.
Rob Foster, VP of Growth, Head of Sector

“Justin has the experience of building and developing high performing organizations.“

Justin is outstanding leader, driven with purpose and integrity, uniquely positioned at the intersection of business development, product go to market and product strategy, a truly cross functional leader.

A proven business, product and strategy leader in the Real Estate and PropTech industry with a track record of consistently bringing successful new products, solutions and services to market with leading technology and innovation.
Justin has the experience of building and developing high performing organizations along with proven practices to enable agile organizations with customer centric discovery tools and strategy development.

I have repeatedly been impressed with Justin’s ability to rapidly learn a complex problem space and very quickly develop well informed positions, proposals and strategies. Justin is a deep thinker, active listener, excellent facilitator, clear communicator, customer focused and a team player. Combined with a genuine interest in the growth and development of individuals on his team and his peers. Justin is a genuine leader that will have a positive impact to any organization.
Kendall Paix, VP of Product

“One of the masters of this art form. Justin is an outstanding leader and product owner.”

True Product Management as a focused and advanced discipline was a new area of development for me the last year. My time as part of the CBRE Smart Portfolios product team introduced me to one of the masters of this art form.

Justin is an outstanding leader and product owner. His ability to engage with internal and external client stakeholders was a consistent strength and game-changer as we explored our new product strategy and development. Justin was exceptionally effective in distilling technical “Smart” requirements from both Executive and operational levels into discrete goals and sprint targets. Justin’s passion and attention to detail reflect greatly upon himself and the teams he leads. For all the reasons above and beyond I wouldn’t hesitate to give Justin my full recommendation for any endeavor in the future.
Tearle Whitson, Senior Director

“Justin is an incredible leader and mentor.”

Justin is an incredible leader and mentor. I partnered with Justin as part of a cross-functional team, working on large, complicated projects with huge targets. I would work together with Justin again in a heartbeat, he’s a true collaborator, focused on methodically getting through the work rather than rushing in, and really knows what he’s doing. Any team would be extremely lucky to have him lead them!
Kayla Medica, Product Marketing Lead

“He creates a unity of purpose that drives collaboration.”

I have been fortunate to work with and learn from some exceptional leaders across my career, but Justin McCullough stands out among them. He is charismatic, whip smart and outcome driven. Working with Justin, here are the standout characteristics he embodies, making him an effective and inspirational leader.

Justin excels at simplifying the complex. He synthesizes historical background and team input then offers a succinct playback, clearly outlining the challenge or problem to be solved. He does this in an inclusive way, making sure everyone has the opportunity to contribute and their input is heard and considered.

People want to partner with Justin. The way he shares a vision and the plan to get there ignites enthusiasm and makes it easy to get on board. Working cross-functionally, he creates a unity of purpose that drives collaboration, overcoming individual or departmental agendas. He doesn’t demand consensus, he leads by example to build it.

Justin is a true leader who puts in the work to get the absolute best out of people. He makes certain you have a clear understanding of a task and that you have the skills, resources and time to accomplish it. Most important, his openness and candor builds trust, because it is safe to have a differing opinion or voice a concern. Knowing your leader 100% has your back empowers you to try new things and truly grow as a professional.
Terri Helus, Experience Architect

“He creates context and space that allow others to lean in with confidence and take ownership.”

Justin is possibly the best leader I’ve had the privilege of working for, and I’ve worked with some incredibly talented people.

Justin knows how to deliver. He creates purpose in every interaction, leverages his teams’ strengths and coaches them through their areas of improvement. He sets strategic direction and achievable goals, understanding people on a human level whether they work above, below or to the side of him. When things get tough, he’s in the trenches. When there’s ambiguity, he creates clarity. And when there’s success, he ensures his team are recognised first and foremost.

Now 2022, CBRE has a game changing strategy, industry leading capability and I have been promoted. I credit CBRE with having a structure which enables career development and inviting me to the table I the first place, and Justin with giving me the skills, protection, coaching, guidance, and leadership I needed to succeed. A truly exceptional leader I hope to continue to learn from indefinitely. On reflection, working with Justin was one of the best career choices I’ve made.

As a global company, we first met in 2021 on a Zoom call where senior leadership invited me to share my vision with our Global Leaders. I knew OF several people in that meeting but didn’t really KNOW any of them. Part way through the session I received a direct message from Justin (my first ever direct interaction with him) asking my opinion on the topic currently being debated.

From that moment onwards Justin and I continued to talk regularly for several weeks. He was genuinely interested in me as a person, in my opinions and thoughts, and in my personal and professional development. Over time it became evident that he is not only a genuine person but also extremely talented in his field and an exceptional leader. With Justin’s experience and conviction from having seen it/done it/reacted to it before, he creates context and space that allow others to lean in with confidence and take personal ownership. The feedback loops, coaching, and autonomy Justin offers has allowed me to focus in, make an impact and continue to grow personally and professionally.
Rick Brown, Senior Director, Smart Buildings

“Justin knows exactly how to build high performing teams.”

There are very few leaders who lead with empathy like Justin does. He is a highly strategic and detail oriented product leader who knows exactly how to build high performing teams. He has the perfect mix of discipline and agility that makes him a highly effective problem solver. With him in charge, I am certain that any organization (blue chip or a startup) can reach new heights and build truly innovative products. I can vouch for his leadership and owe a great deal of growth to his mentorship.
Ali Mohammad, Senior Program Manager

“Justin has that unique ability to understand and bring together the diverse needs of all stake holders”

Justin is highly adept at managing all aspects required to deliver high performing solutions for commercial real estate and Smart Buildings. This includes a wide spectrum of capabilities from a deep understanding of technology, business needs, ROI and stake holder requirements, to all aspects of product and team management. Justin has that unique ability to understand and bring together the diverse needs of all stake holders in Smart Buildings and high technology solutions to ensure success of any initiative to which he applies himself. Justin is also a great teacher and mentor and freely shares his knowledge and experiences with any team in which he’s engaged to improve everyone’s outcome. Justin will greatly enhance any company lucky enough to engage him, both professionally and personally. I have learned a lot working with Justin and would highly recommend him to anybody.
Anno Scholten, CEO

“A true partner, leader, and strategic thinker.”

Justin is a delight to work with. A true partner, leader, and strategic thinker. He is a pragmatic technologist with commercial acumen. I would recommend him for any senior role with a smart building/ real estate technology bend.
Joe Stokes, Global Head, Digital Operations & CX

“His ability to look at hard, complex challenges and cut through the noise to create clarity for his team is inspiring.”

Justin’s warm rapport and easy-going nature builds trust quickly and he’s been a genuine leader to many across the business. He is an exceptional high performer who is a real asset to our team. His ability to look at hard, complex challenges and cut through the noise to create clarity for his team is inspiring. Justin has demonstrated his solution- based thinking and is not afraid of the hard questions either with his team or c-suite.
Sallyann Aitken, Chief of Staff

“Justin is an excellent team leader with relentless dedication and passion.“

Justin is a visionary and natural leader within the Smart Building industry. He understands the challenges and opportunities within this industry and how to align a business for success. Justin is an excellent team leader with relentless dedication and passion. That dedication and passion is a natural extension of Justin’s personality. He is a great person who is willing to do whatever it takes for his family, team and business.
Brian Oswald, Senior Managing Director

“A strategic business leader with a strong sense of collaboration.”

Justin is a strategic business leader with a strong sense of collaboration. During my time working with Justin, I was impressed with the clarity he brought to the team to more effectively understand the customer journey, define the best approach and drive success. His problem-solving and communication skills are great assets in building trust with customers and collaborating with cross-functional teams to define product-market fit to ensure customers adoption. His extensive experience and understanding of real estate through digital transformation provide a strong advantage in understanding projects and leading teams and businesses to success.
Caroline Denes, Country Manager EU

“Justin has been an invaluable strategic partner.”

Justin is a thoughtful business and product leader who leads through his strong communication style and genuine demeanor.
His acumen across business, technology, marketing, and operational domains unifies and enables teams to work effectively together to deliver results.

Justin’s deep expertise in smart buildings, IOT and operational technology also provides a foundation of knowledge from which new products, partnerships and innovation are built upon. Over the last year, Justin has been an invaluable strategic partner and if you have the privilege of working with him long enough you’re likely pick up on a “Justin-ism” or two that will firmly plant itself in your head like a rolling ball of butcher knives.
Brennan McReynolds, Global Lead, Workplace Experience

“He’s an expert on how people and things work together.“

It’s impossible to sum up Justin in just a few words, but if I had to pick one thing, I’d talk about his ability to create velocity within an organization. When I first met Justin, I knew what I wanted for my organization, but I didn’t know how to obtain it. Justin’s experience in creating velocity within business allowed him to immediately come in with a playbook of steps to reframe and revitalize our team. It wasn’t just product issues to resolve, Justin started with the culture and personally investing time into each team member. He understood that part was the first step to making everything else work. This makes Justin extremely versatile with any subject matter, in any industry. This “X factor” is extremely rare in any setting, much less the workplace, because he’s an expert on how people and things work together and that’s where he shines.
Joe Hill, VP of Operations

“Justin [has an] exceptional working background and ability to relate to and inspire today’s millennials.”

As Justin’s former professor at Lamar University, I wanted to tell the world what a great leader and young entrepreneur he is. He was gracious enough to return to his alma mater early this spring and give a presentation to a large group of students who were eager to hear about his job and background. He emphasized what it takes to be a great leader in business and how effective leadership, coupled with a clear vision and excellent communication skills, can inspire and motivate employees. Based on Justin’s exceptional working background and his ability to relate to and inspire today’s millennials, I strongly recommend that other groups or companies invite him to speak to their millennials. You will be glad you did.
Dr. Cynthia Barnes, Professor Emeritus

“Justin is one of the most influential leaders, visionaries, and mentors I have ever met. “

Justin is one of the most influential leaders, visionaries, and mentors I have ever met. In his time at FSG Smart Buildings, he has brought his vision to life with a results-oriented culture that has truly been a pleasure to work in. Justin has an innate ability to see the long-term goals and drive organizational achievement through all areas of business development, marketing, operations, and more. I am proud to consider Justin a good friend and know that he will make a lasting impact on whatever he puts his mind to.
Kendall Kleineck, Marketing Director

“An excellent leader who inspires action and growth at all levels.“

Justin is an excellent leader who inspires action and growth at all levels. He is able to digest, synthesize, and communicate complex topics and plans across sales, product, operations, and marketing to build consensus and buy-in across diverse teams and organizational structures. He consistently demonstrates the unique ability to dive in deep when necessary but also maintain perspective for a larger, more long-term, strategy. He has a proven track record of understanding the complexity of SAAS platforms, demand generation and creating operational and marketing strategies that improve the customer and associate experience as well as driving revenue and conversion.
Adam Haynes, VP of Product