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Perfecting Cold Emails. 20+ “How to” Posts on Cold Email Best Practices.

By Justin McCullough

bigfoot Ready to email someone for the first time – asking for something? Wish you had an email template and and some advice on the best way to send a cold email? Maybe a bunch of email templates or advice from someone who has been effective with it?

Well, this is the post for you.

If I were about to starting emailing people I didn’t know, I’d want to read ALL the posts linked in further down in this article in order to wrap my mind around the best approach, what to avoid and what to do to increase my odds of success.

A quick primer on what they will all tell you:

  • Use a specific subject line.
  • Be brief, clear, and with one ask.
  • Be personable.
  • Show that you know something about them.
  • Don’t present yourself selfishly.

So here ya go. Dive in and create your own game plan by reading these links and picking out the elements best for you and your current needs for cold emails.

dmitryIf you happen to be rushed and just want one good article to start off with, then I suggest you jump straight over to Dmitry’s exemplary post on cold email techniques that have worked.

Trust me, this isn’t just a link list of some posts about cold email blasting.  In my opinion, the following posts represent the best curated sources of insight and advice on taking action in your cold email efforts.

  1. 26 COLD EMAIL TEMPLATES & RESOURCES WHICH GUARANTEE TO GET A RESPONSE by Dmitry at Criminally Prolific
  2. How to Email Busy People (Without Being Annoying) by Greg at Sparring Mind
  3. How Your Customers Actually Read Your Emails By Chris Hexton on Conversion XL
  4. The Real Emails I Send to Win Guest Bloggers (Like Buffer’s Kevan Lee) by Brian Sun
  5. COLD EMAIL STRATEGY TO LAND YOUR DREAM JOB WITH TOP INFLUENCERS by Sapph Li
  6. The cold emails that got me meetings at Twitter, LinkedIn and GitHub by Iris Shoor at Startup Moon
  7. How to Increase Responses from Link Requests (Classic Examples, Recommendations and a lot more) BY VENCHITO TAMPON
  8. 6 Ways to Get Me to Email You Back by Adam Grant author of Give and Take
  9. What I learned from Sending 1,000 Cold Emails by Shane Snow and Jon Youshaei
  10. How to Cold Email Prospects by Scott Britton
  11. How One Cold Email Landed Me A $15K Consulting Project by Marco Massaro
  12. 5 Tips for E-mailing Busy People by Tim Ferriss author of The Four Hour Work-Week
  13. The Cold Email Outreach Guide To Become Pro by Alex Chaidaroglou
  14. How To Cold Email For Success: Validating A Product With Example by Wilson Peng
  15. 5 Link Building Outreach Emails That Actually Work by Sapph Li
  16. Cold Emails that Land Dream Gigs wtih top Influencers – For Freelancers by Sapph Li
  17. How To Email Busy People by Jason Freedman
  18. The successful cold email: a step-by-step recipe by Josh Bernoff author of Groundswell
  19. One of the best cold emails I’ve EVER received by Noah Kagan of AppSumo
  20. What An Email Response From Rand Fishkin Taught Me About Influencer Outreach by Tim Soulo
  21. What Separates a “Good” Outreach Email from a “Great” One? by Rand Fishkin, CEO at MOZ.com
  22. What are best practices for sending “cold” sales emails? a Quora Post
  23. Cold calling / cold emails to execs for intros a Quora Post
  24. How to get someone you don’t know to help you. Hint: send a personal email. by Josh Bernoff author of Groundswell
  25. 7 Tricks to Write an Effective Cold Email by Kevin Gould
  26. 5 Cold Email Templates That Will Generate Warm Leads For Your Sales Team! by Steli Efti
  27. The Best Gold Email Pitch Ive Ever Gotten by Ginny Soskey
  28. 101 Email Templates

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Justin McCullough

About Justin McCullough

Justin is a business builder, speaker and author. Over the last 15 years, he has delivered more than 500 critical projects ranging from launching businesses, websites, ecommerce sites, custom apps, newspapers, magazines, books, advertising campaigns, and strategic marketing initiatives. Co-workers, vendors, and clients work with Justin because he listens, clarifies the ambiguous, sets goals, inspires action, and delivers results. Justin is married, the father of two young boys, and Christian. He likes smart people like you!

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"Finally, brothers, whatever is true, whatever is honorable, whatever is just, whatever is pure, whatever is lovely, whatever is commendable, if there is any excellence, if there is anything worthy of praise, think about these things." - Philippians 4:8 ESV