The Linchpin Way
UPDATE (Feb 27, 2010) This post sparked a movement! Join The Linchpin Way Community.
This is not another Linchpin book review.
I’ve written about Seth before. A full post dedicated to the amazing Box Set launch. I also included Seth in a post discussing how leaders learn and I tweet about Seth and recommend his books. Seth Godin does good things.
With so many reviews like these, there is little room for another unique book review of Linchpin by Seth Godin. These reviews are outstanding, truly useful, and as you can see, they cover a lot of ground and some were even limited to 140 characters and pdf’d. From what I can tell, two of those links above will lead you to more than 200 articles about Seth and the book and the number of links grows every day. Many of those articles are by amazing authors and bloggers and include both video and written interviews with Seth himself.
As I said, this is not another one of those reviews.
This article, The Linchpin Way, is for the growing base of people who have already read Linchpin. This is for Linchpin readers and Linchpin leaders. People like me, you and them.
Now is the time to act, unite, and engage. Viva La Linchpin!
Act on your Linchpin mindset with this Linchpin Poll
You know the Linchpin questions and you know the answers – don’t you? Now, ask them yourself in the worlds first user contributed Linchpin poll. You can answer the questions I and others asked. You can also create your own questions to include in the poll for others to answer – yep, you can modify the poll to include your questions too and see what others say.
You are the Linchpin. The simple act of reading these Linchpin Poll questions, acting on them with a ‘yes’ or ‘no’ will move you closer to complete ownership of the Linchpin mindset and The Linchpin Way.
(start answering or select the blue ‘ask’ tab and add your own questions)
Share the poll with others by retweeting this blog post. Or follow @LinchpinPoll on twitter and help others find it. Even easier, here is a retweetable message, just click and it will open in a new window Are You a Linchpin? I just took the Linchpin Poll at http://bit.ly/ctl5SU
Put this poll on your site, inside your blog post or on your Linchpin book review page. The Linchpin Poll is a great way to introduce people to Linchpin and confirm their Linchpin mindset. Plus it’s just too easy to use and neat. The embed code is here in this txt file just copy and paste whats in the file and it should work.
“Linchpin” means something.
Linchpin, like Idea Virus and Purple Cow gives us a term, a single word that means something that was previously amorphous and without definition. This is one of Seth’s superpowers; to create a definition, a new term for abstract ideas and previously unrelated concepts.
So, you’re a Linchpin. Now what?
Unite Linchpin’s by going to the edges.
Right now, all the cool kids are talking about Seth, the book and how wonderful it is. This is great and necessary. This keeps the book in the media, in the blogs and on the best-sellers lists. This is all good for us and even the world at large. There is no denying the power of a Linchpin. But beyond pushing the book into the hands of the people we love, what else can we do?
The Linchpin Manifesto available for download on Seth’s site is a nice pdf to print and hang on your wall or email a friend or link to from a blog post, but it is not enough.
The Linchpin 2.0 Vision Statement:
We must move Linchpin from a book of ideas into a way of life fully supported by community, fellowship, identity, and purpose. Linchpins should be identified, connected, cultivated and networked. There is no excuse to slow the growth of the Linchpin movement or The Linchpin Way. Linchpin is now an expression, a lifestyle, a way to act, a way to change things and a way to demonstrate our art.
The Linchpin 2.0 Manifesto:
Where Woodstock united a generation and marked an era, Linchstock will unite a population of artists, creators, doers and those who are indispensable. We have the book, the definition, now we need the place. We must create Linchstock to celebrate our Linchpin way of life. Would you meet me at Linchstock?
Just like Boy Scouts, Diabetics, Authors, Millionaires and Celebrities are in their own club, Linchpins now represent a defined Tribe – a special and remarkable group of change-makers, artists and givers. Now you can relate instantly just by saying you are a Linchpin or desire to be a Linchpin. Us “Linchpiner’s” would meet up at in special gatherings at industry conferences and in mobs at events like Linchstock.
Every great cause has a flag to fly. Every great organization has a logo to unify. We must agree and own the Linchpin Badge and spread it. Do we agree the hand gripping the lightening bolt is the badge? If not it must be created intentionally to be shared with no royalties, rights, or disclaimers. If the hand and lightning bolt is the badge, let it go and spread. Linchpiner’s at Linchstock would be proud to wear their Linchpin Badge.
Become a beacon of light that attracts people. Influence, educate and change these people through your Linchpin mindset. You must demonstrate The Linchpin Way. Every Linchpin has the authority to share The Linchpin Way and help others become Linchpins. Linchstock could be the place to fine tune and expand The Linchpin Way.
With your gift, your tools, your art and your generosity use the internet to communicate and spread the idea of the Linchpin. Now is the time to unite Linchpins into a network. A group, an organization, a club, whatever you want to call it. Seth can not be expected to do it for us. There is no road-map. The essence of being a Linchpin means that we can do it for others (as well as ourselves). Linchpiners with a Linchpin mindset will create an open network to facilitate The Linchpin Way. Seth has given us the tools and he has already given us the permission – it’s built into the Linchpin message. Now is the time to create The Linchpin Network.
Become the standard to measure against. Imagine a world where even performance reviews included a linchpin section along with communication skills, team work, and areas of improvement. Why not? Even better, why not have performance reviews go away entirely and only give Linchpin reviews? Shouldn’t we all strive to be measured against The Linchpin Standards, not the status quo standards?
Make Linchpin a verb:
“Just Linchpin it”. “That problem is not too big for me to Linchpin”. “I can Linchpin it with my eyes closed”.
Push Linchpin into Wikipedia so the current stub means more than the 1.0 definition of Linchpin. Don’t just stop with Wikipedia – spread it everywhere.
A unifying cry:
We must act on and expand the Linchpin 2.0 manifesto. We must change the one dimensional discussions around the book and its concepts and turn it into the multidimensional thing it was intended to be. Talking and writing about passion is but a small part of actually acting with passion. To leave Linchpin in its current state is to lock it into “a remarkable book with great ideas” but little more. We are all very pleased that Seth gave this gem to us. Let’s pick it up and grow it to match what’s in our hearts and minds. We must move the movement.
Share this by retweeting or blogging it or downloading and sharing the The Linchpin 2.0 Manifesto pdf. Better yet, rebuild, beautify, and create your own manifesto and set it free. Lets take this to the next level now, not later. There is no reason 2010 can’t be the year of The Linchpin Way… and Linchstock for that matter.
The Linchpin 2.0 Manifesto needs you and other Linchpins like you to take ownership. Who will create Linchstock? Who will create the Linchpin Badge? How will take The Linchpin Network, The Linchpin Way, and The Linchpin Standards to heart? Who will move the movement?
Who will put the Linchpin mindset into action to bring us all together?
This will not happen overnight and it may not happen in the ways presented here, but it needs to happen. We need the results this can produce.
UPDATE (Feb 27, 2010) This post sparked a movement! Join The Linchpin Way Community.
Engage others by passing Linchpin along.
Generosity is a way of life. Giving has always been a wonderful thing. Giving Linchpin is a truly powerful thing.
Start by signing and dating your copy of Linchpin and sending it to someone you care about or ask yourself, who do you want to impact or help? Send it to them.
I have a copy of Linchpin going to Marc and Aaron the creators of Urtak. Thank you for giving us Urtak. The Linchpin Poll would not exist without your contribution, your gift, your art. Look for the book to arrive sometime next week.
Now is the time to share these ideas. Blog about this. Facebook it, tweet it. Put energy and action into these thoughts and ideas. We do not have to wait to start living The Linchpin Way or wait to act on the Linchpin 2.0 Manifesto, or even wait to create Linchstock. Let’s get started, let’s start shipping.
Connect with me, comment below, twitter me – whatever it takes. I’m looking for Linchpins to move the movement. Viva La Linchpin!
This short Bio of Seth was borrowed from the99percent.com where they have a great video of Seth talking about the Lizard Brain:
SETH GODIN is a bestselling author, entrepreneur, and agent of change. His recent books, which have graced the New York Times, Business Week, and Wall Street Journal bestseller lists, include Tribes, Purple Cow, The Dip, and All Marketers Are Liars. Seth was founder and CEO of Yoyodyne, the industry’s leading interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.
JUSTIN MCCULLOUGH is a Linchpin student, a mentor and online enabler as well as the temporary host of some of these Linchpin ideas, the lover of smart people, a fan of great ideas, a reader of insightful books, and a passionate person. He works for a small niche book publisher and is fueled by a passion to share. Justin is happily married, a proud father and knows he still has much to learn.
A note from the Lizard Brain. This post took 33 days to create. It started as a “regular” book review. It was drafted and redrafted 4 times. I gave up on it 9 times. I made many excuses to not create the poll, to not create the twitter accounts, to not create the Linchpin 2.0 Manifesto and pdf, to not coin many of the terms used in this post and to not add friction to the shiny object (the Linchpin book) we are all enjoying so much.
Who am I to step out in front of moving traffic and think people will stop? Even as I write this sentence I am considering walking away from this article and not posting it. I fear criticism and disapproval from others including Seth. I fear that others will not stand behind this post or the idea that there is a need to move the movement, to take action and grow and share The Linchpin Way.
I’m on deadline. Regardless of the failure this could be, this is where my passion is and this is my art. I believe The Linchpin Way will help us all. I’m shipping are you?
UPDATE (Feb 27, 2010)
This post sparked a movement! Join The Linchpin Way Community.