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Content Creators Manifesto

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“Never, never, never give up.” said Winston Churchill.

If you’re like me, and I think you are, you create things.

Important things.
Things with words, images, emotions, and impact. Things with life and heart. Things that are not easy to create. Things that sometimes seem impossibly hard and wildly difficult. Things that cause uncertainty.
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And, while it’s hard to explain,
something powerful keeps pulling you…

That unstoppable urgency of creation, significance and legacy keeps pulling you.

Like a freight train rumbling forth. Or like a hero rising from within.

Like a hurricane with great force, or a flood rushing in.

You are called forward.

With great urgency you must create.

No. Not for reasons most would think.

Instead, because of something written on your heart, something breathed into your soul.

Like a dream you can’t shake free from.

You must give it all you can.

Its essence simple, true, and unfailing.

Always growing, pushing, urging forward. Once recognized, you cannot temper it.

Like Poe’s raven rap, rap, rapping at your hearts chamber door, you cannot resist answering the call.

It both possesses you and is you.

It fuels you in ways only God understands.

Like a lover to his mate, it consumes you with passion and intensity.

It sparks fire in your heart and puts words in your mouth and purpose in your actions.

It ignites a sense of great conviction and eternal contribution.

It pilfers your chest of experiences and reveals diamonds, joy, and meaning where you mistakenly stored bricks and sticks.

From it, you create.

From it, you share.

From it, bears good fruit.

Not because you seek fame, but instead, because you see significance and legacy.

You see impact and change.

In pursuit of it, you move the world inside you, around you, and beyond you.

On your heart it’s written that there is something great and wonderful within you.

And the choice is yours to make.

From which, you can either wrestle it to exhaustion or triumph in its embrace.

From it, you must create.

So you do.

And you do not stop.

You do not give up. Ever.

If this is you, embrace it.

Legacy, creation, and significance matter so much to me. On a recent post by Demian Farnworth, this clicked into place. We are a lonely bunch, those of us that have this burning desire to study it out, do the research, do hard work, to reach our own level of mastery, and create something bigger than ourselves. To do it boldy, in the open, not hidden away only for ourselves.

“Do not let your fire go out, spark by irreplaceable spark in the hopeless swamps of the not-quite, the not-yet, and the not-at-all. Do not let the hero in your soul perish in lonely frustration for the life you deserved and have never been able to reach. The world you desire can be won. It exists.. it is real.. it is possible.. it’s yours.” ― Ayn Rand, Atlas Shrugged

Celebrate that great thing within you. It’s the secret to creation and legacy that no one else has.

So I ask, do you have something within you, rumbling forth like a freight train? Feel free to share and discuss below.

(adapted – original photo credit)

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Justin McCullough About Justin McCullough

Justin is a business builder, speaker and author. Over the last 15 years, he has delivered more than 500 critical projects ranging from launching businesses, websites, ecommerce sites, custom apps, newspapers, magazines, books, advertising campaigns, and strategic marketing initiatives. Co-workers, vendors, and clients work with Justin because he listens, clarifies the ambiguous, sets goals, inspires action, and delivers results. Justin is married, the father of two young boys, and Christian. He likes smart people like you!