Want Results? Apply Business Building Techniques.
Business builders combine vision, strategy and tactics to systematically achieve sales and customer development goals through creativity, persuasion, and ethical implementation of business building techniques.
Business Building Demystified
You’ll discover things that may seem obvious, intuitive, and perhaps deceptively simple. You’ll be surprised to see these techniques are often not present in most businesses – all the more reason to bring in an experienced business builder.
They say the way you look at the world determines how you experience it.
Take a look at how Justin sees the business landscape as a business builder.
The 4 Corners of Customer Development
The most persistent problem in business from start-up to well-established multimillion dollar organizations is lack of understanding when it comes to their customer and their relationship with the customer. This is a critical part of business building. As you know, no customers means no business. Every business should:
Know your ideal customer
Attract your ideal customer
Capture your ideal customer
Relentlessly Keep & Engage Your Ideal Customer!
Justin’s Secret Business Building Formula
Simple on paper. Unstoppable when it’s in action within your business.
Understand The Situation Then Create or Improve Tools & Systems that DRIVE Results
Illustrate & Amplify Uniqueness Then Drive Competitive Advantage
Leverage Platforms to Create Ideal Customers & Keep Them Engaged & Connected
Increased Referrals. THE BONUS: A Repeatable & Sustainable Process For Results
Justin’s “16 Cylinders” of a Well Built Business Engine
The 16 common elements of a well built business. How many of these 16 Cylinders are driving your business?
Funnel Building System
Sales Tools & Sales Process
Lead Generation Tools
Defined Conversion Points & Clear Calls to Action
Defined Customer Segments
Defined Message & Story
Unique Advantage or Offer
Customer-centric Language & Audience Development System
Defined Promise and Follow Through
Can You See This Improving Your Business?
Imagine if you had a focused effort putting these business building techniques to work for you?
Could it grow your business?
Absolutely it can.
What Makes Justin a Business Builder?
Over the last two decades, Justin McCullough has been methodically dissecting businesses from inside operations to outside communications logging thousands of hours of one-on-one consulting time.
His hands on approach to combining sales tactics and sales processes with advanced marketing disciplines that leverage his deep understanding of the internet make Justin a true business builder. He knows what drives customer activities and what influences their decision making process.
From end-to-end with retail and service companies alike, the reason executives and companies hire Justin are always the same; they want more sales with less headache and are willing to invest in sound business building efforts to do it. They just don’t know how to put it all together and Justin does just that.
When you bring Justin into your organization, you get a laser focus on business building activities that have an impact on your sales and your ability to level up your competitiveness and profitability.
Business builders focus on actions, next steps, and follow through to develop and drive strategic initiatives that generate results. Who’s building your business?