I’ve been considering an alternative approach to personal branding – one that is true to people instead of products and companies.
To me, a personal brand is easier to understand as the descriptors that fit you. Forget about the brand itself, but the “take away” feelings and emotional connection.
Human, Optimistic, Wise, True, Willing, Professional and Experimental.
While that doesn’t wrap up neatly in a unique positioning statement, I think it allows you to create a brand essence that makes sense to you, more so then the one I define for you.