8 Must Know About Social Media Search Tools
I’m often asked by business owners, friends and even other marketers about recommended tools for social media and websites. Here is a quick list of social media search tools you really must know about.
Free tracking tool for your website or blog:
Google Analytics – This free analytics tool will tell you everything you need to know about your website traffic, pageviews, source of visitors, and so much more. It’s free to signup and easy to use.
BlogTracker by IceRocket – This free analytics tool is geared to serve blogs only. A good tool that works directly with IceRocket.
Free search tools for your blogs and twitter:
Google Alerts – This is an easy and powerful tool that lets you setup keywords or phrases to keep track of and Google will tell you every time those words or phrases are used in new posts online. Great way to be notified when your brand name, company, product, blog or real name gets used and where. Good for spotting trends, seeking out issues for damage control, or staying up to speed on a developing topic.
Google Blogsearch – Pretty straightforward use of Google Search technology only its applied to the spectrum of blog posts as opposed to the entire spectrum of the web. Search for a keyword of phrase and you will find blogs that match your search.
Blogpulse – A blog search engine that offers a variety of ways to search blogs, see blogging trends and blogging statistics. This service is offered by Nielsen and reports to have 126.4 Million blogs indexed (as of today). This tool offers so many ways to slice and dice your data that you really need to see the benefits and uses here.
Technorati – A blog search engine that is free to use and very popular. It also reports top blogs overall and lets you surf by popular categories. If you want to know what’s being talked about today, look to Technorati for the jump start.
IceRocket – A blog search engine that also has trending tools and top blogs. This is a handy reference if you are trying to see things from a different perspective other then Blogpulse or Technorati.
Twitter Search – Search twitter on keywords and see up-to-the-minute tweets on that keyword. Great way to find out who is saying what RIGHT NOW. Easy to search for your brand, product service, website etc. Also if you are looking to find like minded folks, this makes it easy to find people tweeting on topics that interest you.
This may seem like a short list, and there are many more services available, but this is a practical baseline you should know about.
Feel free to share any additional services you recommend.