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50 Pieces of Wisdom for Entrepreneurs

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Here is a list of 50 wide sweeping conclusions, thoughts, and truth’s from my business life.

Spend a moment and reflect on your business and efforts. What needs attention? Pick one, two, or ten of these and run with it!

  1. A company should seek to engage their customer
  2. Present authority and authenticity
  3. Lead, share and follow
  4. Accept your brand is fluid and customers shape your brand (more than you do)
  5. Build the purple cow inside the company, marketing flows from that
  6. Work hard to stay connected with the customer you already have
  7. Appreciate your customer and they will appreciate you
  8. We are all marketers and sales people – including your customers – don’t forget this
  9. People are different, make sure you can speak to all the different ways people are
  10. We all want “more”, “free”, “special” and “exclusive”, how can you actually give this?
  11. How can you build a community around you, or better said, how can you be essential to the community that cries out to exist?
  12. Thoughtful marketing works
  13. Thoughtful communication works
  14. Transactional marketing is short lived
  15. Create momentum. Turn momentum into something with staying power.  Keep that going.
  16. Internal dialogue isn’t the same as external dialogue – know your audience
  17. Question what you want and what you will model to get it
  18. Recognize when your point of reference, example, model, analogy is flawed in reference to your direction – it can only get you so far
  19. Look for patterns and frameworks more so than replication of all details
  20. Sales is a transfer of confidence
  21. Rapport is trust plus comfort
  22. A sale is just one part of a much bigger experience
  23. Sales funnels are really about conversations.  The sooner you can have them, the better.  Conversations usually start way before a need is known to result in a sale. What are you doing for those early conversations?
  24. You know the customers point of view at purchase but what about their views, needs, wants before the purchase? Know this and you’ll have more customers when they really are ready to buy.
  25. Everyone has a willingness and desire to buy when it fits.  What fits?
  26. Provide clues and validation along the way
  27. Don’t fall into the monetization loophole
  28. Monetize the “right things” not “everything”.
  29. Don’t monetize your joy, love, or happiness
  30. Deliver “a ha” moments, eye-openers, and “wow”. It’s universal currency.
  31. Be a magnet not a mousetrap
  32. Love is the ultimate like – show love
  33. Likeability? Why not lovability?
  34. Tell your story, make it easy for others to repeat your story.
  35. Open conversations, not dialogues.
  36. Think about iterations and revisions – not brilliant first drafts
  37. Success is never about one great and flawless idea, it’s the result of competent intentional progress
  38. Act on moments of interest
  39. Harness the muse, inspiration, and momentum
  40. Ideas become real and actionable when they get intentional exercise in the physical
  41. Yes, it is time sensitive
  42. Do today what you can do. Even better if you do today what you thought you’d do tomorrow.
  43. Pretty pictures and appearances cant mask the superfluous. Bring substance, depth, meaning.
  44. What do your actions, beliefs, culture, and core values represent? Make that consistent in the business and marketing otherwise you’ll always be out of alignment.
  45. Promise. It’s an active not passive act.
  46. Objectives should be connected to goals – write them both down and do the objectives to reach the goals.
  47. Anyone can create.
  48. Rethink your proposal. Did it include that one thing that so clearly says you matter?
  49. Smile – often.
  50. Gratitude, appreciation, acts of kindness and love make an impact on the receiver while also making you feel better and changing you for the better – so do it daily for best results

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Justin McCullough About Justin McCullough

Justin is a business builder, speaker and author. Over the last 15 years, he has delivered more than 500 critical projects ranging from launching businesses, websites, ecommerce sites, custom apps, newspapers, magazines, books, advertising campaigns, and strategic marketing initiatives. Co-workers, vendors, and clients work with Justin because he listens, clarifies the ambiguous, sets goals, inspires action, and delivers results. Justin is married, the father of two young boys, and Christian. He likes smart people like you!

  • http://twitter.com/hdbbstephen Stephen Smith

    This is a great list, my only thought is that #8 should read “Customer Service”, as it is my deep belief that everyone is in customer service and all other departments or categories are under its umbrella.

    • http://www.justinmccullough.com/ mccJustin

      Totally agree with that @twitter-14301662:disqus – the point of #8 is to realize its all marketing and sales and your customers are just as likely to be a part of that as you are. Hence, we ALL are in marketing and sales. While it’s possible customers will also help with customer service, I’m not sure its quite the same. I think it deserves it’s own # all together.